WHO WE ARE
FRANSJOY created by Francoise Seinpaal was born from a desire to bring beauty back into its pure form.
Being dismayed that current trends have made a woman a spectacle we want to express our conviction of femininity and that is that a woman is refined gracefulness and not tomboyish, is to be respected, not exposed and her beauty is herself.
With a humble beginning in Amsterdam, we pride ourselves in abandoning trends and forecasts and pace our own way journeying through a complex and competitive industry with an individualistic concept.
OUR PILLARS OF BELIEVE
We believe in truth, thus we design and create truthful and honest fashion with the standard of quality that matches our drive for excellence.
We believe in modesty, modesty of character expressed unobjectionably in clothing
while exhibiting beauty and elegance.
We believe that a garment is not the person, nor the cover-up, but a glimpse of the expression of one’s peculiarity.
OUR APPROACH
We do not believe in overindulgence, excessiveness, and waste, but appreciates and promote quality investment over quantity. Hence, we do not design per quarterly season, but regard a full year as one season with items that complement each other and can be worn interchangeably throughout the year.
To ensure that our collection is produced through fair and ethical means, we source sustainable fabrics and work together
with Dutch manufacturers.
